The Bachelors in Business Administration (BBA) in Media Management is a Bachelor’s degree program offered in collaboration with Bharathiar University. Being the best BBA in Media, Entertainment and Management College Bangalore is a job oriented Bachelor’s Degree management course. The business administration program in media management aims to provide you with a deeper understanding of managing the media industry which broadly consists of the entertainment, journalism, broadcasting and advertising industry. The course focuses on subjects related to fundamentals of management. BBA in Media, Entertainment and Management is a specialization program which focuses on the domain of media management. Media is one of the means of general communication in the society. Media management is all about applying management techniques and principles within a media enterprise or organization. The course includes the study of Principles of Digital media and Entertainment, Digital Media Enterprise Creation, Social Networking and Digital Analytics, Digital Interactive Technology, Digital Media Production Planning and Social Networking, Digital Media Marketing and Digital Networking Analytics. A course in media management provides you with the tools and techniques that you can use to come up with solutions for effective media management. The course provides you with the necessary insight and perception about each section of the media industry. It’s thus a useful course in learning the basic principles in managing this field.
Eligibility : 10+2 or any equivalent
Duration : 3 years
The field of media has lot of job opportunities in sectors such as radio & television production, news agencies, film industry, journalism, advertising, public relations, event management and social media groups. In each of the individual sector there are further opportunities. On completion of the course, students can choose from diverse employment opportunities in the industry such as Film production and distribution companies, Advertising and PR companies, Event and entertainment companies, TV and Radio channels, Celebrity and Sports management Companies. Graduates are hired at different capacities such as Writer, Digital media Consultant, Social Media Analyst, Media Planner, Media Operations Lead or Teacher.